Chicago rapper El Hitta spits hardcore rhymes with an off-key, sing-song style and steady cadence that recall the '90s-era hip-hop of Mystikal and DMX more than the sounds of his late-2010s trap-favoring contemporaries. In 2018, he issued his official full-length debut, Owe Nobody Nothin, home to his hit single "Gang Nem."
Rapping since he was a teenager, the young Hitta (originally known as El Hitla) was influenced by fellow Chicagoans G Herbo and Lil Durk. Following a stint in prison, he emerged revitalized and focused on a career in rap. Early tracks "Because," "Hitla Style," and "We Outside" helped him gain local underground traction, but it was the contemplative, piano-laden breakout single "Aww Yea" that secured his most popular output to date. Building upon "Aww Yea," he issued raucous anthem "Gang Nem" with Prince Dee, which later landed on his official debut, 2018's Owe Nobody Nothin (Groovy Gang/Dub Life). ~ Neil Z. Yeung