Anuel AA is a Puerto Rican MC whose thoroughly urban music seamlessly melds reggaeton and trap. He is one of the Boricuan rappers who spearheaded the Latin trap movement His uncompromising lyrics heavily detail sex ("Sola"), drugs ("Ayer"), and murder ("Nunca Sapo"). While his songs (and those of other Latin Trap stars) are too risqué to be played on the radio, he quickly gained millions of followers through posting videos and an intensely active social media presence -- mostly while in prison. According to many, Anuel AA is the true king of Latin trap, since many other genre stars rose to prominence during his absence.
Born Emmanuel Santiago Gazmey, his father, José Gazmey, was the vice president of the A&R department of Sony Music Entertainment's Puerto Rican division. After Anuel AA began posting songs online in 2010, they racked up thousands of hits from around the world. With assistance from Ñengo Flow, Ozuna, Arcángel, and others, his gritty, bouncy sound and aggressive lyric attack gained popularity via millions of views for his early singles and remixes, and came to the attention of Rick Ross, who signed him to the Latin division of Maybach Music Group. Anuel AA released a well-received mixtape in February of 2016. He was arrested on charges of gun possession when various firearms and ammunition were discovered in the trunk of a car in which he was a passenger resulting in #FreeAnuel hashtag campaign among his international fan base. Nevertheless, his management continued uploading songs from his vault while he was incarcerated. He even managed to record new material behind bars. "Yesterday 2" featured collaborations from J Balvin, Nicky Jam, and Cosculluela. Anuel AA continued recording while inside; however, he often sang through phones during calls. His videos resonated with fans and racked up over 500 million views. Numerous songs featuring his voice dropped with some regularity. Ozuna labeled him a guest on "Bebé," the hit single from his successful 2017 album Odisea -- which spent 32 consecutive weeks comfortably atop Billboard’s Top Latin Albums. Released in December of 2016, a remix of his own "Sola" found noteworthy guests such as Daddy Yankee and Wisin participating. Other singles sporting Anuel verses included Arcángel's "Rojo," Farruko's "Liberace," and Ñengo Flow's "47." Some earned RIAA Latin certifications. Anuel AA received a platinum certification for the single "Ayer," produced by DJ Nelson. Anuel AA, who spent no less than 90 days in solitary confinement, surprised the music world by dropping the full-length album Real Hasta La Muerte to streaming and digital platforms. It debuted at number 51 on the Billboard 200 and claimed the top spot on Top Latin Albums, taking Odisea down a peg. The Ozuna-assisted party anthem "Brindemos" appeared at number 48 on Hot Latin Songs before an actual video was released. ~ Paul Simpson