By the time Conjunto Primavera joined the roster of regional Mexican monolith Fonovisa Records in 1996, the romantically inclined sextet had already become one of the leading norteño acts of the day, and their popularity only continued to grow as they began regularly topping the regional charts with their bottomless well of hits. As is typical of chihuahuense bands like Conjunto Primavera, they incorporate saxophone into their sound, and this sets them apart from norteño contemporaries like Los Tigres del Norte, who aren't from the same region of Mexico. The saxophone is a signature component of norteño acts from Chihuahua, the large, mainly arid northwestern state across the border from New Mexico and Texas. Taking their name from the term "conjunto" (a style often considered synonymous with norteño, yet distinct in some minor ways), Conjunto Primavera are generally classified as a norteño act; however, they perform songs in a variety of styles, including rancheras, cumbias, boleros, and ballads. Their romantic bent is especially noteworthy, as some of their contemporaries, like Los Tigres del Norte, for example, eschew such sentiment, favoring corridos instead.
Conjunto Primavera were founded on March 21, 1978 (i.e., the first day of spring), by saxophonist Juan Domínguez in Ojinaga, Chihuahua, Mexico. Other members include Tony Meléndez (vocals), Oscar Ochoa (bass), Félix Antonio Contreras (accordion, keyboards), Manuel Rolando Pérez (bajo sexto), and Daniel Martínez (drums). Some slots in the lineup have turned over during the band's long career, but most have remained steadily in place. Conjunto Primavera performed locally for a few years before signing a recording contract with Joey Records, an independent regional Mexican label based in San Antonio, Texas. The group recorded a steady stream of albums for Joey, many of which were reissued on CD in the mid-'90s. These reissues came in the wake of Me Nortie (1993), Conjunto Primavera's breakthrough album and their debut on AFG Sigma Records. However successful, this new label partnership didn't last long, as AFG Sigma (a label owned by the group Los Temerarios) began faltering financially in the mid-'90s and consequently was bought out by regional Mexican monolith Fonovisa.
Conjunto Primavera were one of only a couple bands to survive the transition from AFG Sigma to Fonovisa, and their profile was greatly bolstered as a result, beginning with their label debut in 1996. From that point onward, Conjunto Primavera would record albums steadily for Fonovisa, which would in turn ensure optimal marketing and distribution for each. This business relationship reaped significant reward for both parties, as Conjunto Primavera ascended the ranks of regional Mexican music in terms of popularity and acclaim, joining the likes of labelmates Los Tigres del Norte and Grupo Exterminador among the norteño scene's leading acts. Necesito Decirte (1998) was their first album to be RIAA-certified platinum, with more than a million copies sold. Successive albums (Morir de Amor , Ansia de Amar , Perdoname Mi Amor , et al.) generally went at least gold, with over a half-million of each sold. Furthermore, Conjunto Primavera regularly earned Latin Grammy nominations; they even performed at the 2006 ceremony, where they won the award for Best Regional Mexican Song ("Aún Sigues Siendo Mía").
This marked the beginning of a long run of critical and commerical successes for the group. In the aftermath, several of their albums placed at or near the top of the Medxican Regional Albums charts, and were certified gold. Their singles did almost as well. They were nominated for nearly a dozen Latin Grammy awards. In 2014, at the 15th Annual Latin Grammy Awards, they were awarded the Latin Grammy for Best Norteño Album for Amor Amor. Intense touring followed, but over the next two years, the only recordings were the band's contributions to multi-artist compilations. In late 2017, Conjunto Primavera re-emerged with the studio album Con Toda La Fuerza for Fonovisia. ~ Jason Birchmeier